Your tape says a lot about the perception and influence of the brand.
The color of it, where you put the logo, and even the texture can elicit feelings. If it looks nice, then people will perceive the brand as nice. The logo in a way that’s clear shows them that they can see exactly who you are. Even just the texture can make something feel good.
Boring tape that has no brand seems generic, and that’s conveyed in your packaging, so if you want to seem a little less boring, and to make your packaging stand out, customized tape is in, and it stands out.
What Custom Tape Does
Custom tape does something called subtle branding.
Some people don’t want all the branding in their face. But, with tape that has the logo on it, people can see what it is, and it bolsters excitement without making it a huge ordeal. With custom printed tape, it shows that the packaging plays a big part in the way customers can feel about this.
It’s small, it’s subtle, but it stands out, and the results of such endeavors can play a huge part in the overall state of your packaging. A little goes a long way too, making your package something magical rather than a gaudy piece of marketing.
The right Tape Matters
Now, you can choose to go custom or generic. Custom stands out, while generic can seem a little bit more practical. However, a big part of it as well is choosing the type of tape to use.
Promotional, or tamper-evident.
Promotional tape won’t have the bells and whistles of the latter, nor will to offer security features. Instead, it merely looks good, and promotes the brand without being super in your face.
The latter shows whether or not someone’s messed with your stuff, and can provide security and peace of mind to plenty of customers.
If you’re selling high-ticket items that need some extra protections, then you’ll want to consider a tape that’s got some stronger tamper=-proof types of features on it. If you’re looking to sell, and you just want the tape to stand out, use the promotional one. You can also use both, depending on where they’re put.
Sustainable Options
You can get ecofriendly adhesives. Water-activated tape is usually paper-based, so you can recycle it.
This is an alternative to the plastic tape, and it tends to work better, and will be better.
Try to go for recyclable options, especially as a brand that might pride in this, to help really stand out. it shows that you care about the environment beyond just the box itself, and want to push for sustainability on all levels.
Luxury Brands Elevate with Tape
The cool thing with luxury brands is that you can let people know without a big billboard that you’re a luxury brand through the use of this tape.
When a luxury brand uses a tape that’s small and efficient, it conveys a small bit of information about the brand, improving the overall perception.
It also improves unboxing. You have tape that’s fitting for the brand perception, whether sustainable or perhaps even just looking promotional. A tamper-evident or tamper-proof tape that’s hard for these items to be opened, and then inside packaging that is made with promotional tape that will stand out.
The right shipping tape will improve your brand. Choosing one that elevates and improves rather than just generic tape will make it stand out and really shine. Overall, it can make a world of a difference in the brand perception, and the brand’s overall goal.