While we usually just use a regular old box, sometimes a standard box isn’t cutting git.
The kicker is that standard boxes for an item might not be the ideal in terms of boxes. Custom makes more sense in a lot of circumstances.
Sometimes, the standard box ends up being too big, too small, or it doesn’t fit the right sort of packaging item that’s in there. Such an inefficiency opens the door to problems down the line, and affects the delivery and state of such a product. Returns and exchanges happen when you use the wrong box, and it gets to the customer in disarray.
Beyond that though, a lot of ecofriendly brands are moving away from the same old box to something more tailored, for a good reason. custom makes more sense in their eyes, and here, we’ll go over the reasons why custom packaging is a winner.
The Reasons to go Custom
Custom packaging has a lot of benefits to it. some even backed by science.
Custom packaging ensures that the dimensional weight is ideal. Dimensional weight is the weight of the item, based on the dimensions of a box. If you put a really tiny item in too-big of a box, it’s going to cost more if the package is measured by this. so, to save some money and optimize the box for your needs, saving you and the customer a few bucks that adds up, custom packaging solves this issue.
Product fit is another one. Sometimes, a regular box creates the problem of packaging being too small for the item. It might need a specific size, and if you go a size bigger, it’s just being lobbed around. Too small, and it causes the item to be squished, rendering it broken in some cases.
The final reason is protection. Too big, and you’re using a ton of void fill to make up for the empty space. Too small, and no void fill at all, leaving it open to being jostled about! So yes, a standard box might not work in every circumstance.
The Costs over Time
Now, custom boxes do cost more at the beginning. Tailored packaging can put a little hole in your wallet, just because of how much it is. But over time, once you’ve gotten your boxes, they tend to grow and become cheaper as well, ensuring that the packaging is fitting and also easy on the wallet.
Bulk packaging works to a point, but if you can get the custom packaging, it’s better.
What About Automation and Packaging
The cool thing as well, is that you can program automation to give you the ideal size of the times, and package it to fit your needs.
If you’re not ready to bite the bullet and buy a bunch of custom-made boxes, then consider just getting some adjustable boxes for such items. Automation is now better than ever, and they can help with custom sizing.
Custom sizing can cost a bit at the beginning, and such costs are going to have to be eaten by brands for a bit. But over time, as you become familiar with such matters, it becomes more logical to go custom sized. Once that’s all in pace, you’ll definitely be able to put together the ideal packaging line of experience, offering customized options for such packaging that are fitting for all of your needs, and truly makes more sense when you look at the bigger picture, and all that you can accomplish with such measures and changes for your packaging as well.